In Ghana, fashion is characterized by vibrant colors and eclectic prints. Nowhere is this more apparent than in Accra, which is the country’s capital. There, you’ll find a wealth of local designers and artisans who specialize in remaking traditional clothes with modern touches.
Larry Jafaru Mohammed, Steve French, Hassan Alfaziz Iddrisu, Atto Tetteh, and Chloe Asaam are the five designers changing the game.
Their distinctive brands all focus on innovating traditional Ghanaian textiles, implementing eco-friendly production methods, and celebrating a sense of Pan-Africanism. They all design and create out of Accra, partnering with local creatives there to source their unique textiles. Even though their fabrics are traditional, their designs are anything but—their works take cues from the streetwear movement, modern and abstract art, and even the city of Accra itself, making for collections that are contemporary but infused with a culturally rooted spirit.
Below are the details of these designers: